In 2018 I worked with Oasis Fashion as their Acting Global Creative Copywriter. This role included working on their SS18 and AW18 campaigns, including the launch of their September Edit, fronted by the influencer Niomi Smart.
For the campaign, which was aimed at engaging a fresh new Oasis audience, I devised the tone of voice across the campaign, including all marketing emails, the social media video campaign and the in-store collateral.
Weekly emails were sent to the Oasis Fashion subscribers to keep them up to date with the newest releases. I worked with the Branded Content Editor to plan the strategy for these.
